April 29, 2004
Manly Food 
If you haven't explored the range of international brands owned by the Coca Cola™ company, you're in for a surprise. How about a beverage sold in India called Thums [sic] Up?

That's all fine and well, if you're into "strong, fizzy taste and...confident, mature and uniquely masculine attitude" that "separate[s] the men from the boys." I'll refrain from the gratuitous "with a crowbar" reference; then again, maybe I won't.

However, the "manly food product" that's got women up in arms is the British Nestlé™ Yorkie® bar, unashamedly labeled with a slashthrough-red-circle-with-a-female-symbol and the caption "It's Not For Girls!™". Is this how far we've come? Chocolate for Men?

From the British site, The F-Word:
Women and men even eat chocolate differently in the world of advertising - men snap off chunks on the side of their mouth and chew and swallow purposefully, and of course, they scowl as they're doing it. Women suck and nibble slowly, eyes closed, perhaps raising a well-manicured fingertip to the corner of their mouth to daintily catch a few stray crumbles - think Cadbury's Flake for the classic freudian way to eat chocolate.
Personally, I'm not the least but offended by the campaign...it seemed good for a chuckle. I bought a couple of the imported bars at the World Market in Evanston, IL before seeing "Kill Bill, Vol. 2," and shared them with both my better half and a male friend. Happily, I can say none of us suffered any ill effects from consuming the Yorkie™ bars, although I must admit they're a tad too sweet for my taste. I'm just not certain why some men would need to..ahem...prop up their manliness with a big hunk of chocolate - or a sugary soda. Certainly, most men wouldn't be caught dead eating something like a Pria™ Bar in public - but why not man-market a big chewy stick of beef jerky, or something?

posted by Lenka Reznicek  [link] | |

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April 29, 2004
Manly Food by Lenka Reznicek



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